Microkhan by Brendan I. Koerner

The Monsters in Your Teeth

July 23rd, 2009 · 3 Comments

Microkhan Jr. stunned us yesterday by yelping out “Elmo!” upon seeing the ubiquitous monster on Sesame Street. That incident has got us thinking about how brands weasel their way into young minds, a train of thought that in turn led us to dig up the classic Crest commercial above. We’ve been Crest-loyal for years because we saw these as wee bairns, and we’re totally creeped out by the prospect of drill-wielding beasts attacking our molars. Show this to your young’uns, then watch ’em run screaming for the medicine cabinet.


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3 Comments so far ↓

  • hubcap

    I’m with you. Earlier this year two of the nubbins on one of my molars broke clean off. While waiting for my emergency dental work, I reflected on two themes:

    1) The end of youth and onset of mortality, as reflected by my body now [b]literally[/b] falling to pieces.
    2) How those damn Cavity Creeps must have outfoxed me.

  • hubcap

    And now I am reflecting on how the failure of my HTML tags to bold the word “literally” draws even more attention to the word than bold font would have.

  • Brendan I. Koerner

    @hubcab: On rewatching this a quarter century later, what strikes me most is that Toothopolis seems like a peaceful, robust city. Sort of like Alderaan.