A valued Friend of Microkhan informs us that GMC is running a new crop of ads that refer to the Burma Road, where the company’s trucks did fine work plowing through the monsoon muck. This campaign obviously harkens back to one from the thick of World War II, when GMC touted its vehicles’ performance in the China-Burma-India Theater of operations.
And GMC was not alone in using the so-called Forgotten Theater to help hawk its wartime wares. Check out this excellent collection of ads keying off our troops’ exploits in South Asia. Aside from the great Coca-Cola ad above, we’re particularly fond of this Champion Spark Plugs bit. Who knew spark plugs could shoot red laser beams?